Why We Exist
Our Story: From Once Lost to Never Too Lost
At Never Too Lost, we believe that everyone deserves to experience the transformative power of God’s love. Never Too Lost's journey began over two decades ago with a profound realization: "You are Now Found, but never forget that you were Once Lost." This divine whisper, received by our founder Steve Cohen, became the heart of our ministry.
Steve, along with his wife Courtney, started Now Found in 2002 from a place of personal transformation. As a former atheist, Steve experienced firsthand how God's truth and love can rescue even the most broken among us. This personal experience is the foundation of our compassionate and empathetic approach.
In 2025 Steve, Courtney, and the Now Found Family embarked on the mission to rebrand Now Found to Never Too Lost. Because we understand that we are all works in progress, and no one is ever Too Lost to be Found, we want to convey that message of hope and to help you do the same.
Our Mission: Purchase with Purpose
We’ve seen the incredible impact of God's love and are committed to sharing it with the world. That's why every purchase you make with us is a Purchase with Purpose.
Your support fuels Never Too Lost's mission to plant new churches and create vibrant communities where hope takes root. It's not just about what you buy; it's about the life-changing impact your purchase will have on individuals and communities. Together, we are building a legacy of faith, hope, and love for generations to come.
What We Do
Since 2002, Never Too Lost has grown into a powerful movement, touching lives in various ways. Your purchases help us continue this vital work through initiatives such as:
- Now Found Publishing: We empower authors to share their stories of faith and transformation, crafting messages of hope and resilience.
- 1134 Movement: We champion this movement to inspire others to follow Christ, love unconditionally, and challenge the darkness in our world.
- eleven34 Communities: We cultivate authentic, transformative communities where individuals can grow in their faith, develop their unique gifts, and foster genuine relationships.
Your purchase helps Never Too Lost continue to be a catalyst for change, guiding individuals to rediscover their relationship with God and create deeper connections with those around them.
Ready to Make an Impact?
Every item in our store is a chance to make a difference. Explore our products and join us in our mission to fuel new churches and spread hope.
Together, we can ensure that no one is ever Never Too Lost to be Found.